Please join us for the official unveiling of “All the World is a Stage (12’ X 22’)”, a digital painting by JSG Boggs
Richard W. Sorenson Center for the Arts
Babson College, Wellesley, Mass.
3:30 p.m. Screening of “understanding Money” featuring JSG Boggs (Sorenson Theater)
4:00 p.m. Official Unveiling and Dedication with special guests and JSG Boggs
4:15 p.m. Reception with JSG Boggs and Viewing of “An Interview with JSG Boggs upon the completion of “All the world is a Stage”
700 lbs. of Money at Babson
World Famous “Money Artist” Debuts Newest Digital Art
at Wellesley, Mass. Business School
Wellesley, Mass…JSG (just some guy) Boggs, known as the “Money Artist”, will officially unveil his new digital artwork entitled, “All The World Is A Stage”, at Babson College Friday, March 26th, 2004.
The massive 12’ X 22’ archival panel weighs over 700 pounds and took five people and a hydraulic lift to move into its final resting place in Babson’s Richard W. Sorenson Center for the Arts.
Boggs made Babson’s student lounge area his home for three years because he likes to take in the environment and culture of the people that inhabit the space. His "office" was piles of empty print cartridges, numerous computers, printers and scissors.
The image and concept of money are major themes in Boggs art. His personal philosophy centers on the idea of money as the most powerful tool ever created. Money can bring on world wars or world peace, it is everywhere, but as JSG Boggs demonstrates through his inter-active performance art, money is only as valuable as agreed upon by real people.
Boggs has built his considerable reputation taking U.S. and foreign currencies as an iconographic foundation. The uncanny aesthetic authenticity of his “Boggs bills” has delighted museum audiences, while at the same time disconcerting treasury officials worldwide.
The official unveiling of JSG Bogg’s All The World Is A Stage is at Babson College, the Wellesley, Mass. business school that commissioned the work. All The World Is A Stage perfectly embodies a famous quote from Publius Syrus (42 B.C.), “Money alone sets all the world in motion.”
Reference Resource for JSG Boggs:
Boggs, a comedy of values/Lawrence Weschler; University of Chicago Press, 1999.; www.amazon.com
Babson Website: http://www3.babson.edu/Sorenson/gallery.cfm
JSG Boggs (short bio)
JSG (Just Some Guy) Boggs is celebrating twenty years as a full-time fine artist by completing an enormous digital painting of an English £20 Bank Note in the upper lobby of the Sorenson Theatre at Babson College in Wellesley, Massachusetts. Featuring William Shakespeare and a scene from Romeo and Juliet, the work seems fittingly placed in the theater of a business school, and marks a milestone for an artist who once faced (and escaped) forty years in prison for drawing English money. Only the common sense of a jury saved him from prosecution by the Bank of England, which failed to understand that Boggs' art was worth more than their own. The work, purchased at a cost of $250,000 with private funding, joins other prominent public collections that include the Museum of Modern Art, NY, The British Museum, London, the Smithsonian, Washington, D.C., The Chicago Art Institute, Chicago, IL, among many others.
Digital Art may be new, but art remains the operative word. A decade ago many people who first heard the term Digital Art dismissed it as new fangled electronic trickery or a passing fad. But many serious artists who embraced it have been hard at work mastering the media and pushing its potential to the limits. Visual Art is the process of understanding, capturing, and communicating the human experience through images. Painting with illuminated pixels instead of physical pigment particles can be just as elegant, meaningful, and moving. Meanwhile, the problems of translating the digital image into physical media have been solved by state-of-the-art printers that can actually process the permanent powdered pigment particles used in fine art paint. Pushing a mouse or an electronic painting stylus instead of a brush or a pencil is no longer considered a big departure. It's just an advancement of the media available to artists, like using a brush instead of your fingers once was. In the end, the point is the image and what it conveys. It really doesn't matter if you use your fingers, a brush, or your PowerBook. And no one can argue that the new media of Digital Art opens avenues of expression to more people who lack the resources to maintain a traditional painting studio. This latest creation, a massive 12' x 22' digital painting takes up no more space than a music CD since the "original" exists as a digital data file on a DVD disk.
Artists once crushed precious stones and minerals into fine powder for their permanent pigment (color). Today, artists use computers to crunch numbers into forms and shapes that fulfill their imaginations in ways that colorful oil on fine linen, or chisel on silky white marble once did. Advances in computer equipment, software, and especially monitors and printers, have allowed artists to use digital media seriously. Artists have always experimented with new media, but with archival media (acid free paper, and true pigmented inks), artists are finally free to embrace computers and express themselves digitally without watching it fade as fast as flowers in the fall.
Digital Art found acceptance far faster than photography. Fine art collectors took over 100 years to recognize photography as a valid art form, but they aren't making the same mistake twice. Digital Art, pioneered by artists in the 80's, discovered by collectors and forward thinking museums in the 90's, has staked it's claim on the 21st Century. When photography first appeared the common misconception was "Point and click.” Easy. People thought photography required no talent, that the camera did all the work. A hundred years later advertising companies seized on that simple thinking in order to sell a bazillion cameras. But it was soon evident, by the quality of the "snaps" most people got back from the photo lab, that there was a great deal more to the media than just pushing a button on a box aimed at the subject. Suddenly people could see fine art photography with new, more sophisticated eyes.
Intentionally restricting myself to commonly available, and affordable, digital media that is not beyond the reach of any committed art student, I am presenting a work that proves the viability of the new media in a transportable studio that can be carried anywhere there's an electrical outlet to plug into.
Working in large format allows me
to pack more into a work, but I can't take a fully stocked painting studio with
me everywhere I go. Never mind the shipping costs, finding the space and time
required to set up a physical studio wouldn't leave me time to do any work. So,
unless I want to work small scale all the time when I travel, digital is my
only viable option.
Painting has come a long way since the dawn of man, but interestingly enough not so far at all. Cave people once blew colored pigments through straws to create pictures meant to conjure animal spirits, memories of the hunt, and to instruct the young in the ways of the tribe. Today, modern inkjet printers may have replaced straws, but they still "spray" color in basically the same way, and the intent of the artist has changed little. Survival of the species, social and spiritual connection, recollection, communication, and instruction still form the foundations of art.
In my current work, I share a story, told in visual images, of my life and my philosophy of life. Like any great work of art, it takes time to tell, and time to hear. Only this story has to be heard with the eyes. And it takes time. You won't see it with just a glance, or a few minutes. You have to spend some time with it, like a movie. Babson College is giving the work a home in the beautiful Sorenson Theater, complete with a new sofa and chairs for those who care to spend some time seeing it.
Babson is a top level business college with a progressive
agenda towards integrating the arts into the daily life of campus culture. The
college knows business is, at its core, a creative activity, and that the
paradigm of the business model is shifting toward business as an art form. Babson also recognizes that a life without
art isn't worth living.
I am drawn to site-specific works like this one. The meaning of the work has a context that specifically relates to where the work lives. If you took this painting to London, its meaning would change, so it can't be moved. Such works always start with a specific location that I study and research. Next I will spend hours just getting a feel for the space, its mood, it's meaning, and its presence. Often I will sleep in the space, or even live in it for months in order to get to know the intricacies of each and every angle from which the viewer will experience the work.
Ideas will fill my head as I make photographs of the space using one of five Nikon CoolPix 950 digital cameras. I then make traditional pencil sketches of what I envision filling the space and the exact location and scale within the space. Finally, when I have settled on a single group of related ideas, I make digital mock ups of the idea in the space using an Apple Mac G4 PowerBook, PhotoShop 7.0 (powerful imaging software), and a Wacom Digital Drawing Tablet that allows me to draw directly into the digital data file. Weeks, months, or (as in the case of Babson), years will go by as I develop the work in preparation for the purposes of creating a physical interpretive installation of the digital "original".
Individual panels of the final work were printed out on an Epson 2000p archival printer on Epson Enhance Matte Paper which were then affixed using Golden Acrylic Matte Medium.